Behind the Scenes of Nordic ReTrend: From Idea to Business

Sustainability meets luxury fashion! Step into the world of Nordic ReTrend, where high-quality pre-loved Nordic designs find a new life. But do you know who we are and what’s behind the birth of Nordic ReTrend? Let us take you on an exclusive behind-the-scenes journey into our routines, values, and vision.

Our Mission: Accessibility, Sustainability & Supporting Local Designers

At Nordic ReTrend, we are driven by three core values:

• Accessibility – Making high-end Nordic fashion available at a fair price.

• Sustainability – Encouraging a circular fashion economy by extending the life of designer pieces.

• Supporting Local Designers – Showcasing and boosting Estonian and Nordic designers in the international market.

Our goal is to offer a curated selection of high-quality, pre-loved Estonian and Nordic fashion, ensuring these unique pieces continue to bring joy while reducing fashion waste.

Meet the Team

Behind every great idea is a dedicated team, and Nordic ReTrend is no exception! We currently have three team members working daily to bring this vision to life:

• Lislotte – Our passionate CEO and the driving force behind Nordic ReTrend.

• Sten – Our Chief of Media, ensuring our story reaches the world.

• Katarina – Our Sustainability and Quality Specialist, curating and authenticating every piece we sell.

The Story Behind Our First Pieces

The first items in our online store are more than just clothes – they carry personal stories.

• The dress Lislotte wears in our brand video? It belonged to her godmother and is a design by Jaana Varkki, a well-known Estonian designer.

• The formal shirt by Kirill Safonov? Straight from Sten’s wardrobe.

• The Eve Hanson pants? Once owned by our previous stylist, Kiret.

• Even Estonian influencer Anita Sibul contributed, sharing a stunning turquoise jewellery set with us.

This personal connection to fashion is exactly what Nordic ReTrend stands for – meaningful, high-quality fashion with a story.

Why Scandinavian Style is Gaining Global Attention

Did you know the American market is showing increasing interest in Scandinavian fashion?

“Some people from America want to dress like Scandinavians because we have a truly unique style,” says Lislotte. “We emphasize sustainability, minimalism, and capsule wardrobes – ensuring every piece is timeless and versatile.”

At Nordic ReTrend, we simplify the shopping experience by bringing together various designers from Scandinavia, offering past collections and sample pieces at affordable prices.

Selling With Nordic ReTrend: A Smarter Way to Rehome Your Designer Pieces

We don’t just offer sustainable shopping – we give you the chance to sell your pre-loved designer items from Estonia, Denmark, Norway, and Finland!

“As we know, people's bodies and styles change over the years, but that doesn’t mean their pre-loved fashion should end up on random resale platforms with unflattering, homemade photos,” says Lislotte.

That’s where we step in:
✅ We authenticate your items
✅ We take professional photos
✅ We handle the entire selling process for you
✅ You earn money effortlessly

But What About Menswear?

A common question we get: Is there something for men?

The short answer: Not yet, but soon!

Men typically shop based on necessity, making it harder to engage them in pre-loved fashion. Additionally, many Estonian designers primarily focus on women's fashion. But we’re working to change that! Our goal is to collaborate with designers specializing in menswear and expand our collection.

Join the Nordic ReTrend Movement!

Ready to embrace sustainable fashion? Here’s how you can get involved:
🛍 Shop our curated selection of designer pieces 
💰 Sell with us and give your pre-loved fashion a second life 
📩 Stay updated – Subscribe to our email list and be the first to hear about new arrivals, styling tips, and exclusive deals! 

We’re just getting started, and we’d love for you to be a part of our journey. Follow us on Instagram for styling tips, behind-the-scenes content, and exclusive insights!

Let’s redefine fashion, together. ♻️✨