The Future of Estonian Fashion: Why We Need to Support Our Designers Now

Estonian fashion is at a crossroads. In a recent interview, Arina Baranovskaja, founder of the Iris Janvier brand, expressed her concerns about the lack of local support for homegrown designers. She notes that while French people proudly wear French fashion and Italians adore their own brands, Estonians often overlook local talent. The industry has faced enormous challenges, from the pandemic to the war in Ukraine, which have led many smaller Estonian brands to struggle or even shut down.

So, what can we do to ensure a brighter future for Estonian fashion? The answer lies in our purchasing decisions. By choosing local designers and supporting initiatives that promote sustainability and fashion circularity, we can make a difference.

At Nordic ReTrend, we are committed to providing a platform where people can easily buy and sell pre-loved designer pieces from Nordic and Estonian brands. This approach not only supports the environment but also keeps local fashion brands alive in a competitive market. Our mission is to make Nordic fashion more accessible and sustainable while ensuring that talented local designers receive the recognition they deserve.

Let’s change the narrative. Together, we can create a culture where Estonian fashion is celebrated and supported, just like in France and Italy.

How Nordic ReTrend Can Help:

1. Accessibility: We make it easy to buy and sell high-quality, pre-loved Estonian and Nordic fashion.

2. Sustainability: Promoting second-hand fashion helps reduce waste and encourages a circular fashion economy.

3. Supporting Local Designers: By keeping these pieces in circulation, we help Estonian designers gain more visibility and support.

Let’s show the world that Estonians are proud to wear their local designs!

Let’s ReTrend together!🫶🏼